02/15/2010
launches the new LauraGeller.com
Fans adore beauty guru Laura Geller—longtime celebrity stylist, star of her own QVC network program, and namesake and founder of the popular cosmetics company. The cornerstone of our overall strategy, as digital agency of record for the brand, was to redesign the company’s ecommerce website to more strongly connect to her inimitable personality.
made LauraGeller.com more fun and accessible, like she is, with a simple architecture, navigation, and checkout, and 3-dimensionally vivid product photography that speaks to the consumer benefits. To further integrate Laura into the site, we added a personal beauty tip from her to every item page. And, to reinforce her day-to-day personal connection to the business, we created a homepage blog for her, with feeds to her Facebook and Twitter pages. Finally, to drive the business going forward, we have developed, scheduled and designed an active promotional email program and social media calendar.
With tested best-practice techniques, delivers a site that maximizes the benefit of shopping online—speed and convenience—while leveraging the tremendous charisma of company founder Laura Geller.
See the results at
www.LauraGeller.com
02/10/2010
creates Facebook Love Coach app and more for 1-800-flowers
Valentine's Day has always been about sweethearts, one-on-one. dotbox makes it viral by allowing users of this app to reach out to their friends for advice. We partnered with Patti from Millionaire Matchmaker to generate a list of romantic V-day ideas. Users select their 5 faves and send to their friends to determine the one most likely to wow their date—and, of course, the flowers that best go with it. Digital marketing advisory ClickZ News champions Love Coach for creating a more memorable kind of Valentine's experience.
Read the ClickZ story at http://www.clickz.com/3636484
Try it at http://apps.facebook.com/lovecoach/
Plus, with another of our new Valentine's Facebook apps for 1-800-flowers, now anyone can write romantic notes to their Valentine like a pirate would—or a vampire, a romantic, or a Barry White.
Start yours at http://apps.facebook.com/handmealine
02/09/2010
" Gets Sexy with Social Media Marketing"
Thanks to TheNextWeb.com for the great review of our Hottest Bod in the World campaign for Body Heat from Bod Man. “It’s always refreshing,” they write, “to hear a genuinely successful social media marketing story.” We couldn’t agree more.
Read the article
Download the Case Study (PDF)
02/08/2010
launches Gridiron Bingo iPhone app for Superbowl Sunday
Another great app from ...This one adds another level of engagement to the live game experience. Players get individualized digital bingo cards to fill out as the action unfurls. Thanks to 1-800-flowers for rewarding the first 100 users with special vouchers for $25 off their next purchase.
Check it out at http://itunes.apple.com/us/app/gridiron-bingo/id353334318?mt=8
02/04/2010
HarryWinston.com among 35 Most Beautiful eCom Websites
is proud to have our work highlighted in the online industry publication Smashing Magazine. “A lot of glamour, shine and luxury is in this one,” writes web design critic Julie May, “Harry Winston’s jewelry store features an amazing design with images that mix typography and jewelry.” Thank you, Julie.
Check out this great article
01/25/2010
named digital agency of record for Harry Winston
Following our successful redesign of HarryWinston.com , dotbox has been officially appointed to manage the entire 360° digital footprint of renowned jeweler Harry Winston.
“Amazing Creative, I want to create an official dotbox I Love You page!!!”
—Federica Boido, International Marketing Director, Harry Winston
designed and built the new Harry Winston website as the centerpiece of their integrated 360° strategy to bring renewed excitement about the rarest jewels in the world. The new SEO-optimized site fully integrates branded content and ecommerce functionality, with content-rich sections now accessible to search engines. Since the site’s launch in early October, traffic has increased more than 150%. In addition to the redesign, built a customer reservation system available from every product page to drive in-salon business.
integrated campaigns on Facebook, Twitter, in emails, and on banner ads to support the site re-launch, as well as the launch of Harry Winston’s newest jewelry line, the New York Collection and their new diamond engagement ring The One. Going forward, Harry Winston is committed to digital and social media as two strong components of its marketing outreach.
Harry Winston has long been known for the rarest jewels and timepieces in the world. New York’s venerable 5th Avenue diamond retailer, long a favorite among socialites and celebrities, has in recent years opened salons in key locations around the globe, including Paris, London, Beijing, Tokyo and Beverly Hills.
01/08/2010
A STAR IS BORN CREATED (through social media)!
It’s a crowd-sourcing success story… To drive excitement around the launch of their newest men’s fragrance, BODman waged a 360° social-media campaign — “Hottest Bod in the World” — to find the face (and bod!) of the Body Heat brand. And the winner is…!
To see our winner and other 2 finalists, visit HottestBodintheWorld.com
12/12/2009
another great iPhone app from
This Holiday Season, 1-800-Flowers unveils a fluffy, cute little character named Warm Fuzzy to call attention to the feeling you give when you send flowers. enables iPhone users to customize and send to their friends their own personal version with the face of someone cute and cuddly they love.
Check out the app
11/23/2009
creates Gift of Sight application
designed and built a Facebook page and application that extends the New York Eye-Bank’s 360 media campaign about the Gift of Sight into social media. The app encourages people to tell a story, enjoy a story, or share a story about how eye donation has impacted their lives and links users to information about the sign-up process in their state. The ultimate goal is to inspire more people to sign up as donors. This Eye-Bank, which has helped more than 54,000 people see who would have otherwise been blind, opened it doors in 1944 as the world’s first transplant organization.
Check out the app
11/19/2009
creates Beauty Stat application
For BeautyStat.com, designed and built a stylishly branded visual quiz app on Facebook that takes the user through a series of picture menus to help them to discover their “true beauty self” and to create a custom mood board to post on their wall. Based on their answers, users receive customized, bias-free beauty product recommendations and beauty tips from experts and become members of exclusive Beauty Stat communities of likeminded people who share the same beauty concerns.
Check out the app
Read about it
11/12/2009
announces
The launch of the Celebrations.com iPhone app just in time for Thanksgiving
partnered with Celebrations.com to build a new iPhone app that makes planning your Holiday festivities a little easier this year. It features thousands of great recipe and party tips for dozens of popular celebrations (Thanksgiving, Chanukah, Christmas, Valentine’s Day, etc.). Just give it a shake, and see what happens.
Check it out
Apple takes note
Renowned make-up artist, working mom and educator, Laura Geller believes beauty is every woman's birthright. Her approach is easy to understand and effortless to achieve. dotbox, in addition to redesigning laurageller.com, will manage the brand's digital footprint, including online advertising, email campaigns and social media initiatives on Facebook and Twitter, to help them substantially grow their online business.
To support the launch of Body Heat, the newest men’s fragrance from Parfums de Coeur, dotbox designed and built an innovative 360° digital promotion targeting men. Now it’s live! and hot guys and their fans from all over the U.S. are signing on to spread the word about just how hot they are. This is a social network system all its own, with hot guys motivated—by the desire for fame, cash and a little attention—to make their pitch viral.
MediaPost Today takes note
Read it
As part of our overall 360° digital strategy for the exclusive high-end jeweler, dotbox designed and built a beautiful new website. It fully integrates branded content with ecommerce functionality, is SEO-optimized, and includes a customer appointment system to drive store traffic.
Check it out
Click here
Lands' End partnered with dotbox to create a viral storytelling application, encouraging customers to share their stories about wearing Lands' End clothing.
Check it out
Click here
The hit game show BFF returns to MySpace today with another 20 webisodes all about how well best friends know each other. Brand integration partners include Kodak, Parfums de Coeur, Microsoft, Dell and many more. The show is sponsored by Johnson & Johnson. Check out the show community at myspace.com/bff and the brand site at bff.tv
InteractiveTV Today takes note
Read it
Our 360 social media Weekstakes campaign brands fandom with a chance to win the ultimate Loyal Treatment. Fashionistas enter by using our stylish Facebook app to transform themselves into Bendel Girls, creating images that are streamed onto Henri Bendel's 5th Avenue windows, mixed together with sparkly fashion insights.
the Frisky takes note
Read it
the trendhunter takes note
Read it
View the Case Study
A dotbox 360 social media competition fires up the launch of Body Heat, the newest men's cologne from Parfums de Coeur. Hot Guys rally fans and duel it out for billboard stardom at the sexy new W Hotel in Hollywood and more.
the Mashable takes note
Read it
Today dotbox and Sony Entertainment released a new iPhone app called "Incubus - Chuck Yourself." This fun app lets users immerse themselves in the famous "Chuck hair" by adding a Chuck hairpiece and mustache to any image and sharing it with their friends. It's part of the integrated online marketing strategy for the release of Incubus' new album "Monuments and Melodies." Conan O'Brien (for those fans among us) features the app on his show on June 17, 2009!
Check it out
The 50 top *bff contest* finalists will be unveiled on June 8 —That's Best Friends Day!—in a digital slide show in Times Square, sponsored by Kodak. Same-day voters to pick top 10 best bff's. Winners receive prizes and recognition. To get in on the contest today, visit BFF.TV
USA Today takes note
Read it
AOL Today takes note
Read it
Now, every day is voting day. Disapprove of your U.S. government representatives? Yea or nay? —Now, you can announce it to the world with this easy Facebook app. Do others agree? Track the day-to-day popularity of your politicians in real time. Thanks to Britt Blaser and his team for stewarding this application. Together, we can now all be heard!
Get the app today!
bff ;) is the first game show on MySpace. dotbox is proud to announce our collaboration with acclaimed producers Meryl Poster and David Rubin in the launch of this innovative new digital brand. An original video channel. New episodes run weekly through June 30.
See the show–
www.myspace.com/bff
www.bff.tv
Read it. (Requires subscription)
